Preface by Adam Welch, director of Greenwich House Pottery, New York City
Introduction by the Author

RED INDIGENOUS
1 The Rif: Red African Earth
Rural domestic pottery from the Rif Mountains and Algeria made exclusively by Berber women. This work has its roots in pre-history, as the Berbers were the pre-Arab inhabitants of Morocco. Production has lasted into this century, much later than in many other areas, due to the remote nature of the Rif mountains.

GREY TRADITION
2 Fes: The Holy City
Classical Fez ceramics with glazed decoration. Along with the next chapter, this work forms the heart of traditional Moroccan ceramics, strong in terms of patrimony and spirituality. In previous centuries this work achieved a high level of sophistication. This is what people think of when you say Moroccan ceramics, what represents the brand.
3 Zellij: Only in Morocco
Zelllij is hand cut mosaic tile arranged in an often extremely complex geometric manner, from Fez and Tetouan. Even though it is traditional and centuries old, this technique is still produced due to high domestic demand. It has been able to change and adapt effectively in the 21st century.
4 Tamegroute: Deserted Oasis
Unique green glazed ceramics just made in Tamegroute. The potteries were intentionally set up here in the 16th century to economically protect Morocco’s interests in the northern part of the Sahara. The style of the work is directly influenced by Fez as the original artisans were brought in from there. This work remains very popular in tourist markets all over Morocco.
5 Resin: Male Urban Tradition
Urban unglazed ceramics with tar decoration made by Berber men. Ceramics was taken directly from the workshops to the souks, where it was decorated with a resin by the shop keepers: the designs were very sophisticated with a deep meditative quality. This work is still popular, but the aesthetic quality is reduced.

WHITE INDUSTRIAL
6 France: The Protectorate Imports
French ceramics with North African designs made for the Moroccan market. As industrial production boomed at the end of the 19th century in France, so manufacturers started to export their work to Morocco and other colonies. What is distinctive is the use of Islamic color and design. There is now only one of these French factories still in production.
7 Safi: Manufactured Manufacturing
Boujemââ Lamali was an Algerian Berber who was trained in Sèvres, France and then settled in Safi in the 1920s. What makes Lamali unique is that he worked as a named artist potter, not an anonymous artisan: truly a modern artist in the modernist era. Courtesy of Lamali, Safi continues to be a thriving ceramic center, supplying work to other major tourist destinations, such as Fez and Marrakech.
8 Fez: Contemporary Casting
Modernity changed the ceramic industries and the social structure of Fez. Now the artisans in this city use modern industrial techniques to imitate work from previous centuries, when the ceramics was in its heyday. This is the work that tourists will encounter now in Morocco.
9 Casablanca: Big City Living
Casablanca is now the largest city in Morocco and home to many companies that use traditional technique to produce tiles and other products that are often exported overseas. The designs are contemporary and use a global aesthetic.
10 Marrakech: The Sophisticate
Marrakech has established itself as the center for contemporary Moroccan design; ceramics is of course an important part of this, with designers, often trained in Europe, combining traditional technique and expertise with contemporary design ideas. This and the previous chapter show how the once thriving traditions are being re-invigorated and made contemporary.

Bibliography
Glossary
Index
Acknowledgements
Picture Credits

• The Earth Has Three Colors